G.O.O.D. Music drops ‘Cruel Summer’ promo spot [Video]

The pirates may be trying to stop the momentum, but the team at G.O.O.D. Music is still pushing forward with the promo for the highly-anticipated Cruel Summer by releasing a short ad.

The 30-second spot puts the album’s super-artsy artwork on full display, sending it crashing dramatically through a wall before being broken into a hundred little pieces on the ground. All the slow-mo action is soundtracked by the album’s hit single “Mercy.”

Check it out below. Cruel Summer drops September 18, but is available for preorder on iTunes now.