Fresco Kane – “Fresco Kane” | New Music

Despite seeing mainstream success through the best part of the ’00s, thanks to popular acts like Dem Franchize Boyz, Bow Wow and even its founder, Jermaine Dupri, So So Def have lost relevancy over the past number of years. After mutliple relocations (as of 2010, the label are distributed by Mississippi-based indie, Malaco Records), J. Dupri’s once-thriving brand are looking to make a comeback.

The mogul is currently championing St. Louis-born newcomer, Fresco Kane, who feeds the streets with this latest self-titled track. The dizzying, trunk-rattling number will look to bolster Kane’s Whatz My Name mixtape, which is due out next week. He’s also working on his official debut album, coming soon via So So Def/Epic Records.

Stream and download “Fresco Kane” below, and let us know your verdict in the comments section beneath.

Listen: Fresco Kane – “Fresco Kane”