First commercial for Jay-Z’s ‘Made In America’ festival premieres [Video]

With a little over a month to spare before the Jay-Z-curated “Made In America” music festival hits Philadelphia, Mr. Carter and Budweiser add a little fuel to the already-smoldering anticipation with the two-day event’s first promotional spot.

The 60-second ad features people from various walks of life getting their party on (while drinking Budweiser, of course) while narrator Jay waxes philosophical about the power of music. Similar to the Duracell Powermat spot that premiered Wednesday, we don’t actually see Jay until the end — and then only for a few seconds.

Budweiser’s “Made In America” festival runs September 1st and 2nd and will feature 28 eclectic acts spread across three stages, making for one extremely thorough weekend of music. Visit for more info.