Fiat 500 by Gucci; where cars meet clothing | Style


Picture this: You have a sister who is into labels, bigtime. She also likes small cars. It’s her 21st birthday and you have enough money to buy her a car. The Fiat 500 by Gucci is probably the one for you.

Of course, the above scenario probably doesn’t apply to most, but yes, it’s true Italian car company Fiat have teamed up with their fellow country mate, luxury label Gucci. The result is a quite sexy, yet indulgent car and limited edition collection of clothing and accessories.

“The black and white colours of the 500 by Gucci, in unique eye-catching glossy pearl glass paint, set the stage for a neo-classic black and white film. These two distinct colors complement one another: black, with detailing in shiny chrome paired with interiors that contrast sharp black and white, for a contemporary and racy attitude. White, with satin chrome detailing and ivory and black interiors for a softer, sophisticated look.

“The exterior is further personalized by rims for 195/45 R16 wheels, including the unmistakable retro design of the rays, harmonizing with the surrounding exterior colors and representing a novelty for this category of car. The hubcaps feature the interlocking GG in the same color of the body of the car and the cursive Gucci signature appears on the hatchback as well on the doorpost.

“The version equipped with 1.4 of 100 horsepower comes with rear break callipers in Gucci green. The car’s silhouette is outlined by Gucci’s signature green-red-green stripe, which runs along the entire perimeter and links the exterior to the interior. The stripe also appears inside on the seats, on the gear shift, the key-cover, the carpets, and in an innovative finish on the seatbelts. The interior space of the 500 by Gucci is stylish yet functional down to every last detail: chic embroidery, exclusive materials, glossy and satin chromes, the velvety varnish on the “radioboard,” the two-toned seats in Frau leather with the Guccissima print.”

You can get yours from April 1st to June 30th online at www.500bygucci.com.

The car will be seen on display in Paris, London and Tokyo, and launched in Europe in July, with worldwide release by the end of the year.


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