Burger King apologises to Mary J Blige for advert | News


In a move which will hopefully draw a line under some of the most absurd furore of recent times, Burger King have apologised to Mary J Blige for airing the controversial Crispy Chicken Snack Wraps advert, that speculation suggests the company paid her $2million to star in. The advert has drawn outrage since it first emerged earlier this week, prompting critics to accuse Burger King of racism and peddling stereotypes.

After her advert was pulled yesterday, apparently because of music licensing issues, Blige has spoken out against it, claiming that the final product was not what was pitched to her, and that the advert had not been cleared. Here’s what she told TMZ:

“I agreed to be a part of a fun and creative campaign that was supposed to feature a dream sequence. Unfortunately, that’s not what was happening in that clip. I understand my fans being upset by what they saw. But, if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw go out.”

Burger King subsequently verified this version of events, saying that the video was “released prematurely before all of the licensing and final approvals were obtained” and promising a re-edit which, presumably through the use of magic and wizardry, will make the advert less racist.

Unfortunately the multinational fast food company have thus far not commented on whether the re-worked advert will be less fucking stupid.

If you haven’t already seen it, check out the original advert below and decide for yourself. Racist or just a bit crap? Let us know.

via [Vibe]

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