BT Digital Music Awards 2011: Recap & Winners List

Awards season in full swing; the BT Digital Music awards took place on September 29 at the Roundhouse in Camden, London. Recognizing music artists who have embraced digital technology in an exceptional way, it is currently in its eleventh year. Atmosphere a-buzz the spacious, high ceilinged venue housed a host of up and coming artists as well as record execs. And with a jam-packed line up of talent to keep the crowd entertained in between the announcements, it was certainly a memorable evening. Alya Mooro reports for SoulCulture with a recap of the night’s events and the full list of winners.

The show opened with an energetic performance from Rizzle Kicks as the group attempted cartwheels on the stage, running in circles while spitting quick fire wit bars. Then came the awards…

The big winner of the night was undoubtedly Jessie J, who took home a whopping three awards. The ‘Do It Like A Dude’ singer won Best newcomer, Best Female and Best Song for ‘Price Tag’ – but was notably not there to collect the awards. This was the case for the majority of the winners (and nominees), suggesting that perhaps the DMA’s have a long way to go in terms of competing with the likes of the Brits.

JLS followed closely behind with two awards bagged for Best Group and Best Video, whilst Ed Sheeran (unsurprisingly) won Breakthrough Artist Of The Year. Taking to the stage, the humble protagonist thanked SB.TV [“without them I probably wouldn’t be here”] before, guitar in hand, he proved to the crowd exactly why he had won Best New Artist.

Best Independent artist went to Adele, after her album 21 became the fastest selling digital album ever in the UK. She was also nominated for Best Female Artist, Best Video and Best Song.

Maverick Sabre also entertained the crowd with his performance. Taking to the stage in a blacked out shirt and jeans, he made himself at home amongst the accompanying violinists. Performing his upcoming single ‘I Need,’ his soulful voice left the crowd mesmerized. Another notable performance came in the form of Marina and the Diamonds, who entranced with her haunting voice and unexpected house vibe. Nicola Roberts and Charlie Simpson from ex-boyband Busted also took to the stage on the night.

The BT Digital Music Awards celebrates musical technology as well as individual artists; iTunes, YouTube and Radio 1 all won awards for buying, hearing and discovering new music, whilst the Kaiser Chiefs won the award for best artist promotion; with a pretty ingenious concept that allowed fans to create bespoke albums out of a selection of 20 tracks, even designing their own artwork and selling it for a share of the price of the album.

“Have a good night digi folk, there is a future,” joked the representative who collected their award. See below for the full list of winners.

BT Digital Music Awards 2011: The Winners

Best Male Artist in association with the Daily Star Playlist: Olly Murs
Best Female Artist in association with Sugarscape: Jessie J
Best Group in association with Clickmusic: JLS
Best International Artist or Group in association with RWD: Bruno Mars
Best Independent Artist or Group in association with I Like Music: Adele
Best Newcomer in association with Jessie J
Best Song in association with Gigwise: Jessie J – ‘Price Tag’
Best Video in association with BT Vision: JLS – ‘Eyes Wide Shut’
Best Place To Discover Music: Radio 1 Online
Best Place To Hear Music: You Tube
Best Place To Buy Music: iTunes
Best Music App: Orange Glastonbury 2011 app
Best Event: Coca-Cola – 24 Hour Session with Maroon 5
Best Artist Promotion: Kaiser Chiefs: The Future is Medievil Album launch
Best Radio Show or Podcast: The Adam & Joe Show
Breakthrough Artist of the Year: Ed Sheeran
Artist of the Year in association with Digital Spy: The Streets
Best Innovation or Gadget: SoundCloud
Best Official Site for an Artist:
Best Fan Site for an Artist:

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