Big K.R.I.T. – “Reign On” (Prod. by 9th Wonder) | New Music x Behind The Scenes Video

9th and krit

9th Wonder and Big K.R.I.T. recently hit the studio to record a track for an upcoming Crown Royal commercial and we have the fruits of their labor in the form of a finished track and a video of the recording process.

“Reign On” was developed as a tribute to NBA legend “Dr. J” Julius Erving and designed to be an upbeat ode to the Seventies with an emphasis on grinding and working towards your goals and ambitions. The duo sample the O’Jays classic “For The Love Of Money” as the spine of the song and K.R.I.T. delivers a quality verse .

Check the track and a behind-the-scenes look below.