Big Boi x Crown Royal Black “The Crown Life” Trailer (Video)

To celebrate Crown Royal Black‘s partnership with Big Boi, The ATLien let cameras go behind the scenes to document moments of his personal and work life to express his definition of “The Crown Life.” The short film gives us a look at Big Boi’s life around the 2011 Grammy Awards weekend; including performances, recording sessions inside his studio, Stankonia and more.
The full film, directed by Hudson Dusters for Greenpoint Picture, will debut next week. Watch the trailer below.


“The Crown Life” is a multi-layered campaign created to mark and celebrate life’s crowning moments. On the heels of the launch of new variant, Crown Royal Black whisky, Crown Royal has gathered influential designers, filmmakers, and legendary producer and artist Big Boi to release exclusive, limited-edition products and content. All artists and designers will be tasked with using their craft to create something that celebrates what “The Crown Life” means to them — finding royalty in everyday experiences.