August Alsina – “Don’t Forget About Me” | Music Video

August Alsina

Having lost friends and family and resorted to hustling on the streets to survive whilst growing up in downtown New Orleans, August Alsina reflects on his tough upbringings and the pressure of fighting to succeed in music so that he can support his loved ones on “Don’t Forget About Me.”

The visuals cut between to-camera performances and footage of progressive steps on the R&B singer’s journey as he acknowledges those in his life who want him to remember his roots while he moves forward, closing with an emotive recollection of the day he discovered his brother had been gunned down – and how his death was a turning point in choosing to survive by constructive means.

Taken from Alsina’s autobiographical 8-track EP Downtown: Life Under the Gun – released through Def Jam in 2013 and available to buy on iTunes – watch the video for “Don’t Forget About Me” directed by Payne Lindsay.