Asher Roth inks new deal with Def Jam | Music News

Yes ladies and Hip Hop heads, former College reppin’ emcee Asher Roth has apprently signed with the house that Uncle Rush and DJ Double R built… legendary Def Jam Recordings. The somewhat surprising news was slyly revealed via Twitter last night when Shawn “Pecas” Costner, Def Jam’s Vice President of Promotion and Marketing, sent out a tweet announcing Def Jam’s current priority campaigns and the projects that he is currently working on.

As well as Rihanna‘s sixth studio LP, Justin Bieber‘s Christmas release, Jeezy‘s album and Rozay‘s God Forgives I Don’t, Pecas also mentioned that he was “setting up” for Asher Roth in the first quarter, confirming the rapper’s move to Def Jam in a later tweet.

This news will definitely come as a surprise to Hip Hop heads and Asher Roth fans a like, as many (including myself) thought he was still signed to the Universal Music distributed-SRC Records, home toAkonMelanie Fiona and Ray J. I for one am pleased and very intrigued by this news, not only as someone that has been an Roth fan since the release of his first collective body of work, Just Listenreleased back in 2005, but for three simple reasons. One… back in august the Def Jam appointed No I.D. as their Executive Vice President, the same No.ID that produced 13 of 15 tracks on Common’s Resurrection, the majority of the tracks on One Day It’ll All Make Sense and the ENTIRE The Dreamer, The Believer LP, the same Grammy Award winning No.ID that is Kanye West‘s mentor and taught him everything he knows (production wise). Two… as a label Def Jam (not Island Def Jam), since LA Reid exited the building, has cleared out many out its pseudo-Pop, pseudo-Rap wannabe artists and in favor of a core Hip Hop base with a seasoned Pop (Rihanna) and R&B roster. Three… SRC struggled with promoting Asher. They put the emcee in a U.S frat boy/college box that Roth, who pretty much likes to spit ill rhymes over dope beats, has since struggled to shake off, settlements recently echoed by Mac Miller. With Dion (thats No I.D.) at the helm, along with Sha Money XL‘s (Def Jam Senior Vice President of A&R) assistants, Roth could now be given a better platform to translate to a wider audience without having to overly water down with tracks assisted by Akon [no Shots].

Congrats to you Mr. Roth… you’re finally on your way.