A$AP Ferg x Nigel Sylvester get to “Work” for G-Shock [Video]

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As the current poster child of G-Shock, BMX star Nigel Sylvester finds new ways to get the brand out to a wider audience – this time with the help of A$AP Mob rapper A$AP Ferg, whose single “Work” serves as a soundtrack to Sylvester’s impressive tricks.

Whilst Ferg rocks the mic with a crowd hanging on his every word, pro-rider Sylvester gets upto his impressive-as-usual antics with his bike – effortlessly riding rails with jumps and backwards tricks in California, Istanbul and New York – as both professionals show how they get to ‘work’ in totally different ways.

With minimal brand placement visible, having these two guys involved a is sure to bring in a cooler, younger crowd for the G-Shock brand. Watch the brief video clip below.