50 Cent’s G-Unit Records launch UK/European office & partner with PIAS | Music News


50 Cent‘s G-Unit Records imprint – as part of its ongoing label restructuring strategy which saw it ink a distribution deal with EMI in August 2010 in addition to its existing distribution with Interscope – have announced the opening of their first UK office, that will be aimed at developing the G-Unit brand and representing it’s artists in the UK and in key territories within Europe.

G-Unit Records also announced that it will be partnering with international licensing, distribution, sales and marketing company PIAS Entertainment Group, who have significant operations in the UK, France, Germany, Belgium, Netherlands, Spain and Ireland to bring this vision to fruition.

The recent restructuring plans embarked upon by G-Unit records also saw the creating of subsidiary label G-Note Records late last year with the signing of Governor and Hot Rod as well as the rumoured signing of former X-factor contestant Ghamu Nhengu and R&B singer Jeremih.

The Vice President of G-Unit Records & Entertainment, Nikki Martin explains the current move below:

“Last year we took the decision to restructure the label and begin to carve out it’s own world-wide distribution, marketing and promotions strategy. After signing with EMI for North America we looked at who could help develop the brand in other key territories and we decided to partner with PIAS who shared our vision and passion for the music.”

Founded in 2003 by 50 Cent and Sha Money XL and the current home of popular rappers such as Lloyd Banks, Tony Yayo and 40 Glocc , G-Unit Records have hired established music journalist, radio presenter and club DJ Dan Greenpeace to head up their UK/European office.

Greenpeace has been one of the leading fixtures in the UK music and Hip-Hop landscape in the last decade having fronted the All City Hip Hop show on London’s 104.9 XFM from 2001 to 2007, released a number of commercially successful compilation records with DJ Yoda between 2003 and 2007 and presently releasing cutting edge music in the UK from the likes of Dibiase, Hudson Mohawke, Muhsinah, Exile and Onra via his All City Records label.

Lloyd Banks’ latest album The Hunger For More 2 marks the first release under the new UK/European arm and will be released on March 21 with Banks’ brand new single “I Don’t Deserve You,” featuring Jeremih, scheduled for release on April 16.