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Jay Rock x Kendrick Lamar – “Hood Gone Love It” (Prod. by J.U.S.T.I.C.E. League) | New Music

June 21st, 2011 | by I Am Ayo


For many years, long before Nas released his 2006 opus, people have been claiming that Hip hop Is Dead. Even today, after Hip Hop had a great year in 2010, you can find disgruntled “fair weather” and purists claiming that Hip Hop is still dead. The other day an old friend of mine, an individual I would consider to be a “fair weather” Hip Hop fan stated that Hip Hop is dead… my response? Let’s just say I was too vex to reply and subsequently deleted the conversation.

To be honest, even though I understand that everyone say a right to their own opinion, statements like that from uninformed “fair weather” Hip Hop fans and or purists really piss me off. Yes, Hip Hop was recently in an odd place for many years during 2003 to 2009 but that was then and this is now. Hip Hop, both British and American, commercial and independent, had a great 2010 and that same energy has thankfully made its way over to 2011… and because of this the next time I hear some ignorant “fair weather” head claim that Hip Hop is still dead my response will be to tell them to not only do their research but to also turn off their radio.

The average people knows that 98.9% off commercial music (regardless of genre) played on commercial radio is NOT an accurate description of how great certain music genres are. i.e, Radio is business… The Music Business. With all that being said… I can now step down from my soap box present to you, our faithful and loyal international SoulCulture readers, a song that not only proves that Hip Hop is in a state of a revival.

Jay Rock x Kendrick Lamar – “Hood Gone Love It”:

Entitled “Hood Gone Love It”, this J.U.S.T.I.C.E. League produced track is the first leak off West Coast bred emcee Jay Rock‘s debut album, Follow Me Home, featuring his Top Dawg Ent. label mate and fellow West Coast rhymer, the incredibly articulate Kendrick Lamar.

To say the least both Jay and the emcee formally known as K.Dot lyically black out on J.U.S.T.I.C.E. League’s near breath taking instrumental, but it’s Lamar who predictably steals the show with his verse and proves that, fellow 2011 XXL Freshmen, Big K.R.I.T was absolutely right when, in a recent interview with Billboard. he stated, “…words touch people in a different way, a beat can only be so jamming but without words and lyrical content… you lose something.”

If it don’t touch my soul, then I can’t listen to it” - Big K.R.I.T. (“The Vent“)

I Love Hip Hop….

[via RapRadar]