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Adidas Is All In campaign features B.o.B & new music from Justice [Video]

March 16th, 2011 | by Ayodele Adepoju


For their latest marketing campaign, which is being touted as their biggest ever campaign till date – Adidas Is All In – international sports brand Adidas has enlisted a slew of A-list superstars to help promote their new “all in” mantra covering all three of their sub-brands – the adidas Sport Performance, adidas Originals and adidas Sport Style – including David Beckham, Katy Perry, Lionel Messi, Dwight Howard and B.o.B amongst others.

Check out their latest campaign video below as well as their B.o.B is all in video.

The soundtrack for Adidas’s new campaign as heard in the 2-minute clip above is none other than French duo Justice‘s long awaited and new single “Civilisation” which will be released on April 4.

To see more of the Adidas Is All In video campaign, visit their Youtube page.