Earlier this year North London-born rapper Sincere headed to Jamaica to shoot a video for “Love We Bad”, his collaborative single with Bashment sensation Popcaan. Here’s the result, a clip which features everything you’d want on a cold day in the UK- golden beaches, beautiful women and glistening Beamers, sometimes all three at the same damn time (I’ve got to stop with the Future lyrics).
By the second half of the video, filmed around Kingston and St Catherine, the Kid Bass-produced track has everyone dancing in the street, and you would be too. Get some Jamaican sunshine in your life by watching it for yourself below:
Sincere’s debut album, Yours Sincerely, should drop some time in early 2013.