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Piff Gang – “Tanqueray & Piff” | Music Video

November 22nd, 2012 | by Sam Gould
Piff Gang – “Tanqueray & Piff” | Music Video
Hip Hop

With their latest mixtape Plantlife London outfit Piff Gang fully embraced the airy sounds of cloud rap, and in their visual for one of the project’s stand-out tracks, “Tanqueray & Piff”, they take the experiment one step further.

Whilst the crew’s members use the track as a lyrical nod to Snoop Dogg‘s G-Funk classic “Gin And Juice“, something widely recognisable to their UK fan-base, the video sees them cloak themselves in the lazy and luxurious aesthetic of newer movements. If the shots of slow-mo hits and tanqueray drips are in line with anything it’s A$AP Rocky‘s purple-tinged breakthrough video or Oakland duo Main Attrakionz‘ moments of escapism. It’s a stylish look for a UK act and in some ways it’s better captured than the originals were, but for me it’s also just a little bit shallow.

Watch and decide for yourself below: