As you surely know from the all the snapshots, behind-the-scenes looks, previews and trailers, Fat Joe has been working on the star-studded, Hype Williams-directed video for his “Pride N’ Joy” single for quite some time now. Well tonight, Joe Crack finally premieres the finished product.
And while just about everybody and they mama ‘nem showed up for the video — OK not everybody, it was just Busta Rhymes, DJ Khaled, Jadakiss and Ashanti (who is killin’ a mean pair of purple leopard pants) — only Kanye West, Miguel and Roscoe Dash actually have vocals on the track. (Well, the only ones with vocals you can actually discern. I think everybody was technically singing.) The other folks were just there to show love.
“Pride N Joy” is the lead single from Crack’s forthcoming, as-yet-untitled 11th LP. You can buy the song on iTunes now.
Check out the video below — if you can. MTV premiered it, so not everyone will be able to watch the clip right away. Keep it locked to SoulCulture, though, ’cause you know we’ll get you a globally-viewable version as soon as it becomes available.