R&B crooner Ginuwine dresses as a ‘sexy chocolate’ man in the campaign for a new beverage, a 40 proof version of chocolate milk called Adult Chocolate Milk.

The vodka-based drink reportedly tastes ‘exactly like’ chocolate milk, but it’s a huge 40 proof means it probably won’t be poured over anyone’s cocoa-puffs.

Ginuwine’s advert will be on billboards on the Vegas Strip soon and there is also a national TV commercial planned. It’ll be interesting to see if Adult Chocolate Milk will be the next Conjure (Ludacris‘ cognac) or Ciroc (Diddy‘s vodka).

Ginuwine said of the shoot which saw him don the old-school milkman outfit: “It was a blast, getting to dress up as a milkman for the day. I really got into character.”

I can imagine more than a few women would love the singer to deliver milk to their doors in the morning.

Via YBF and Zap2it