Jay-Z’s $450 million business Empire State Of Mind explored in new book

Disclaimer: Jay-Z stans will love this video, those who foolishly accuse him of being in the Illuminati… not so much.

Hip Hop mogul Shawn Corey Carter, better known to the world as Jay-Z, is the primary subject of a new book by author Zack O’Malley Greenburg entitled, Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office

Jay-Z has succeeded in part because of a tough-minded mentality that make him insist that he own a part of any operations he’s involved with. And that explains in part why he and his team didn’t cooperate with this book.

When he signed his book contract, Greenburg went to Jay-Z’s team, sought interviews, and explained the book as a business success story that “would put him up in the pantheon with Warren Buffett and Steve jobs.” Came the response: “What’s in it for us?”

He didn’t want to help with the production of a book that he wouldn’t partially own. Besides, he was working on his own book. When it was published last November Decoded debuted as #3 on the New York Times best-seller list. Daily Ticker

On Yahoo Finance’s business and new web series, The Daily Ticker, the author discusses the details of the book with host Daniel Gross, i.e. Jay-Z’s empire, which includes a stake in the New Jersey Nets, his 4040 clubs, Rocawear clothing line and past endorsements such as his S.Carter sneaker line with Reebok and the ‘Jay-Z Jeep’. Watch below.

[Source: Yahoo Finance]