Steve Jobs, former Apple CEO dies | News

Steve Jobs, the iconic front man of technology giant Apple has passed away today after a battle with pancreatic cancer, aged 56. Considered by many as a pioneer and revolutionary in technology field, he changed the game time and time again with innovative products created under his watch at Silicon Valley; such as the iPod, iPhone and iPad.

His marketing schemes also gained the adulation of many in the field the world over, from advertising to retail. He also turned the company’s fortunes around once appointed as CEO, taking them from a largely niche market into a household name and and brand recognised the world over.

Apple said in a statement: “Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.”

Mr Jobs’ health was a talking point for many in recent years as he took some time off in 2009 to undergo a liver transplant operation and ultimately it led to him handing over the role of CEO to Tim Cook.

In addition to his technological advances, Jobs also was responsible for transforming entertainment via his financing and CEO status at Pixar Animation Studios, which in turn he sold to Walt Disney. His iTunes digital music store revival and its spin offs changed the way we consume music today, as well as TV, Movies and Books.

A key point to note about Steve Jobs is that he was fired from Apple in 1985, after which the company began to decline, and was only reversed when he returned in 1997.

Steve Jobs was fiercely competitive against similar companies to Apple such as Microsoft, Google and Amazon; all part of his style and ultimately his success. His charisma was often on display in Apple Keynote presentations, as was his black turtleneck, jeans and white New Balance trainers, which all made up the iconic image of Steve Jobs.

Steve Jobs will be remembered as a visionary who, despite being diagnosed with pancreatic cancer in 2004, went on to totally transform the world of technology and the way we consume entertainment.

RIP Steve Jobs.

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