Ludacris re-launches children’s website | News

Since breaking onto the scene in 1998, Ludacris has proven himself to be much more than your average rap star. The Atlanta-based MC has parlayed his musical success into a budding business empire that includes a record label, a brand of cognac and a line of headphones, not to mention his work as a Hollywood actor and product pitch man. Perhaps the venture of which he is most proud is, the interactive website for children he founded in 2011 with his 10-year-old daughter Karma that uses music, games and stories to create an online environment that is equal parts fun and educational.

Just in time for back-to-school season, the 34-year-old entrepreneur has officially relaunched Karma’s World with a host of new songs and artwork throughout the site.

Karma’s World was created to provide children aged 1 to 6 “academic lessons about math, science and geography, as well as ethical and social issues like manners, honesty and kindness,” according to the official release, and its lesson plans were created with the help of teaching professionals.

The site is designed to allow children to work alone, with parents or teachers, and its lessons, games and songs can even be downloaded for offline play.

Luda gives his daughter full credit for the concept.

“It was Karma’s idea to create a site that teaches kids more than just reading, writing and arithmetic,” he says. “Through songs, stories and games we touch on subjects like manners, self-esteem, and treating others the way you’d like to be treated.”

The 11 new songs feature titles like “Bullies,” “So Clean” (extolling the virtues of teeth brushing and bathing), and “Money” (about the different denominations, types of currency and the importance of saving), and all are rapped by Karma herself and have professional, bouncy, Southern-fried production worthy of Top 40 radio.

“The music and lyrics, games and stories on the site are all original and were created by me, my daughter and my creative team to make learning fun,” Luda says.

Visit with your kids to see what’s new.