Justin Timberlake may head talent show to revamp MySpace


On Friday July 30 it was confirmed that Pop/R&B singer-turned actor Justin Timberlake had joined forces with Specific Media, a California based interactive media company, and purchased former Social Networking juggernaut MySpace for £22 million ($35 million) from previous owners the Rupert Murdoch owned-News Corporation, who paid £360 million ($580 million) for the domain over six years ago.

In Specific Media’s press release it is stated that Timberlake, who starred as Facebook investor Sean Parker in the Hollywood hit The Social Network, will “play a major role in developing the creative direction and strategy” for the ailing social network.

“There’s a need for a place where fans can go to interact with their favourite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. MySpace has the potential to be that place,” says Timberlake, via Specific Media’s press release. “Art is inspired by people and vice versa, so there’s a natural social component to entertainment. I’m excited to help revitalize MySpace by using its social media platform to bring artists and fans together in one community.”

Speaking to Huffington Post about the singer’s involvement, Justin Timberlake’s long time manager Johnny Wright feels that MySpace’s impending revamp of could be centred around talent show for new artists.

“Whether it becomes a talent competition or something like that, those are things that we will still flesh out,” said Wright. “We definitely want to bring the industry back to MySpace to really look at the talented people that have put their faces there.”

Future plans for the social networking site will be announced at a press conference on August 17th.

The idea for a proposed talent show emerged during a bust negotiation period that brought Timberlake and Specific Media together in partnership as new buyers of the website.

The partnership was an idea hatched, a few weeks ago, by Nicole Winnaman, a branding executive who has also worked with Timberlake since his days with former Pop favourites `N Sync.

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