Following widespread furore about Instagram’s new privacy policy, co-founder Kevin Systrom has posted a new blog clarifying what the new changes actually mean.

“Our intention in updating the terms was to communicate that we’d like to experiment with innovative advertising that feels appropriate on Instagram,” he explains. “Instead it was interpreted by many that we were going to sell your photos to others without any compensation. This is not true and it is our mistake that this language is confusing.

“To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear.”

A number of news outlets reported that the changes will give Instagram the right to sell users photos without paying compensation leading to anger from users and privacy campaigners alike, with a number of well-known celebrities including Rosario Dawson, Mz Bratt and Jordin Sparks expressing disgust at the changes.

In the new blog post, titled “Thank you, and we’re listening”, Systrom explains that users still retain the rights to all their photos, and that the advertising will be more akin to Facebook’s sponsored posts.

“Let’s say a business wanted to promote their account to gain more followers and Instagram was able to feature them in some way,” he says. “In order to help make a more relevant and useful promotion, it would be helpful to see which of the people you follow also follow this business. In this way, some of the data you produce — like the actions you take (e.g. following the account) and your profile photo — might show up if you are following this business.”

Though a number of users have stated that they will be deleting their accounts many already have done, and it is currently unknown as to whether they’ll be able to recover them.

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