Jay-Z to open Rocawear store in Barclays Center | News

Since the relocation from New Jersey to Brooklyn, the NBA’s Nets franchise has seen considerably more involvement from its partial owner, Jay-Z. Despite laying claim to only one-fifteenth of one percent of the team, the rapper/mogul has become a driving force in the side’s new identity. Not only making plans to bring his luxury 40/40 sports bar to the Barclays Center, the newly-erected home of the Nets, but Hov will reportedly open a Rocawear store in the arena, too.

In a recent report by the New York Times, which explores Jay’s extensive input to the team’s operations, including everything from the design of the logo to how patrons are searched for weapons when entering the arena, he will open up shop for his Rocawear clothing line, which he launched alongside Damon Dash back in 1999, in the stadiun’s exterior.

“As much as his partners… are getting out of him, Jay-Z, whose real name is Shawn Carter, is benefiting handsomely, too, beginning with free use of one of 11 exclusive ‘Vault’ suites, for which paying customers are charged $550,000 a year,” reads the article.

“Suite owners will have access to a champagne bar serving Armand de Brignac, an expensive bubbly that Mr. Carter promotes and in which he holds a financial interest… the arena will contain a 40/40 Club, an iteration of his sports-bar-style nightclub chain. There will be a Rocawear store, selling his clothing line, on the arena’s exterior. Even the advertising agency used by the Nets, Translation, is half-owned by Mr. Carter.”

In addition to imposing his wider business ventures upon the Nets, Jay-Z will also bring his primary talents to Brooklyn. As previously announced, the rapper will play a string of headlining shows at the Barclays Center in September and October, helping to kick off the 2012/13 season in style.