Coolroy | Get Familiar

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There must be something in the water, food or air (well there is definitely something in the air) in California as this state is churning out some of my favourite artists of the moment (and possibly all time).

From the likes of the Black Hippy collective (King Kendrick Lamar, ScHoolboy Q, Ab-Soul and Jay Rock), Miguel, Tiron & Ayomari, Thurz, Jhene Aiko, Iman Omari and many more, this generation of Left Coast artists continue to evolve and push the boundaries of their chosen genres taking the music to a whole new level of musicality, and one new artist coming up from the Left Coast you need to get familiar with is 23 year old Los Angeles raised rapper Coolroy.

The young artist, who first caught my attention back in 2011 with his mixtape Charlie (which featured Jhene Aiko), has been steadily making a name for himself on the L.A circuit bringing a certain honest vulnerability to the table with his music. Wearing his heart on his sleeves he draws his narratives from his life experiences, love, loss, pleasure and heart break, delivering unforgettable audio masterpieces with a melodic style that fuses his raps with flashes of singing, similar to the likes of Drake and B.o.B but maintaining his own unique essence.

Exhibit A comes in the form of “I’m Fine”, the lead track from his forthcoming project Nine which is executive-produced by established sound wizard King David (who has produced tracks for the like of Lupe Fiasco, Keyshia Cole and many more), an emotional roller-coaster of a narrative telling the tale of chance encounters, young fun, drugs and tragic outcomes.

“There was this girl named Elizabeth . I used to write about her all of the time. She meant the world to me.
This song and video was inspired by her.” – Coolroy

Need further convincing? Press play on Exhibit B, “Hi”, a well thought out and honest teaser from the Nine project where he describes the dreaded come-down after drug use and the daunting reality of dealing with the world when sober however short lived, a tale that many can empathise with and unfortunately relate to.

Stay locked for more from Coolroy on SoulCulture over the next few months and the Nine project which will be released later this year, but for now I’ll leave you with the upbeat, vibey and motivational title track. Salute.

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