Global sports and lifestyle brand PUMA is set to take over East London’s The Boiler House during the London 2012 Olympic games in July to transform it into a Jamaica-themed PUMA yard.

PUMA, the long-term partner of the Jamaican Olympic Association and Olympic Gold medalist Usain Bolt, will create the Jamaican-themed hot spot in London’s Brick Lane July 27th – August 12th. The 17-day event will feature free entertainment, Jamaican cuisine and Olympic coverage over the summer period.

Set to get the energy going at the opening party is electronic music duo Groove Armada, who will perform an exclusive DJ set. Holding a live screening of the 100m finals August 5th, the event will also run alongside Jamaica’s 50th Independence Day on Aug. 6th, with Reggae artist Gyptian performing live.

Professor Green is also set to appear live as the final act of the event August 11th. More artists are to be announced closer to the date of the event via the PUMA website and Facebook page.

Doors will open for afternoon sessions at midday and at 7pm for evening events. Admission is free with registration. Register for your free tickets here.

Event Details

PUMA YARD: July – August 2012
Venue: The Boiler House, Old Trueman Brewery, 15 Hanbury Street, London, E1 6QR
Time: Midday (afternoon)/7pm (evening)
Tickets: Free via Registration