MTV have teamed up with Ghostface Killah to release the company’s first interactive e-book, entitled The World According to Pretty Toney.
The e-book is based on the 2007 hardcover release of the same name, written by the Wu-Tang rapper and Jahai Brightly, and the release comes with over 40 minutes of audio commentary from Pretty Toney himself as well as photos and the original MTV2 video shorts that lead to the book’s creation.
A humorous and hip-hop twist on the ever-popular self-help book 7 Habits of Highly Effective People by Stephen R. Covey, the book gives advice everything one could want to understand from P-Tone’s perspective, including sex, gambling, family, education and even details how to live on just $5 a day, also known as “The Hustler’s Diet”
“There is no better player in the game then P-Tone himself to mark MTV’s first foray into the interactive e-book business with his hysterical take on life’s most universal laws,” said Tina Exarhos, Executive Vice President of Marketing for MTV. “We look forward to developing more compelling and enhanced storytelling experiences that build on our marketing strategy to grow MTV’s audience base across multiple platforms and devices.”