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Pharrell Williams announces Adidas partnership, collection debuts this Summer
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Pharrell Williams announces Adidas partnership, collection debuts this Summer

March 27th, 2014 | by Alexander King
By now it’s no secret that Pharrell Williams likes to wear multiple hats, including the large one he’s been sporting recently. As well as writing, composing, producing, singing, rapping and playing a number of...
Ralph Lauren launch Denim & Supply collection, Spring 2014 | Sponsored Post
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Ralph Lauren launch Denim & Supply collection, Spring 2014 | Sponsored Post

March 26th, 2014 | by SoulCulture Staff
For their Spring 2014 campaign, Ralph Lauren has partnered with Grammy-nominated Swedish house DJ Avicii to launch a new Denim & Supply collection with a south-western bohemian look. Distressed...
Rihanna launches second collection for River Island | Style
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Rihanna launches second collection for River Island | Style

August 15th, 2013 | by Nura Abdela
With her Spring/Summer collection proving to be a huge hit with fans, Rihanna wasn’t gonna let her navy go through Autumn/Winter without putting her signature style in their wardrobes as her new collection for River Island...
Blow a stack in Tom Ford’s first London store | Style
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Blow a stack in Tom Ford’s first London store | Style

August 15th, 2013 | by MelShay
Fashion designer/movie director Tom Ford continues his winning streak by opening up his very first store in London, sitting on plush fashion avenue Sloane Square in the company of other luxury brands such as Dolce & Gabbana...
Curren$y previews new Rocksmith collection | Style
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Curren$y previews new Rocksmith collection | Style

August 15th, 2013 | by Nura Abdela
When, as a fashion label, you’re referred to as “Your Favourite Rappers’ Favourite Brand” it makes perfect sense to enlist a Hip-Hop name to be the face of your clothes, which is just what New York based...
Stussy x Yo! MTV Raps Capsule Collection | Style
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Stussy x Yo! MTV Raps Capsule Collection | Style

August 12th, 2013 | by Crystal Weale
Cali clothing brand Stüssy has teamed up with the Yo! MTV Raps franchise to celebrate 25 years since it’s creation in August of...
Justin Timberlake designs ‘Legends Of The Summer’ Air Jordans
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Justin Timberlake designs ‘Legends Of The Summer’ Air Jordans

August 12th, 2013 | by Nura Abdela
Justin Timberlake‘s comeback has been nothing short of over-the-top, with elaborate teaser videos, a style collaboration with designer Tom Ford and his Legends Of Summer tour with Jay Z. Keeping the bar raised, Justin has...
Nicki Minaj set to release new fragrance: ‘Minajesty’
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Nicki Minaj set to release new fragrance: ‘Minajesty’

July 30th, 2013 | by Joss Meek
Not content with taking the charts by storm, platinum selling rapper Nicki Minaj has branched into perfumery and is currently in the throes of releasing her second scent,...
Adidas Originals release ‘House of Mutombo’ teaser
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Adidas Originals release ‘House of Mutombo’ teaser

July 30th, 2013 | by Crystal Weale
In anticipation of the re-release of the adidas Mutombo in less than a month, adidas Originals have put together an illustrated animation series, the House of Mutombo. Showcasing the history of charismatic NBA legend Dikembe...
BAPE teams up with Snoop Lion for ‘reincarnated’ collection
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BAPE teams up with Snoop Lion for ‘reincarnated’ collection

July 26th, 2013 | by Nura Abdela
Bathing Ape isn’t shy of doing a collab or two, and have now teamed up with Snoop Lion for a few graphic tees encompassing his new Rastafarian lifestyle as they make a cartoon figure of him to stand beside the BAPE baby...