Diddy and his fellow makers of Cîroc Ultra Premium present a brand new extended commercial that takes views along on an adventure to Vegas. The clip also features Frank Vincent, Eva Pigford, Michael K. Williams, Aaron Paul, Dania Ramirez, and Jesse Williams as the sounds of Frank Sinatra‘s classic “Luck Be a Lady” sets the mood.
CÎROC Ultra Premium Vodka and Sean “Diddy” Combs roll big and hit the jackpot with a fresh new ad campaign that takes audiences on a first-person journey into a special night out in ‘Sin City’ to the tune of Frank Sinatra’s iconic ‘Luck Be a Lady’. The new ad campaign – also titled “Luck Be a Lady” – is directed by world-renowned commercial visionary, Anthony Mandler, and will debut on December 14th. The spot features Sean “Diddy” Combs and a cast of up and coming artists representing the future of Hollywood. Together, they will bring to life the art of celebration — the dapper lifestyle of the Rat Pack — that CÎROC embodies in a contemporary, yet classic way.”
“Frank Sinatra made some of the most iconic records of our time; it is truly an honor to use his music again for this campaign,” said Combs. “The Rat Pack defined the art of celebrating in style. I cannot imagine a Spirit more suitable for commemorating life with family and friends than CÎROC; a brand that has become synonymous with celebratory occasions.”